Managed service providers used traditional methods of sales for a lengthy period of. Cold calls, door-to-door outreach, and building sales teams from scratch are just a few examples. However, in the digital age the old model is beginning to falter. It’s unsafe and out of date due to the high cost, lengthy ramp up times, and the short duration of sales representatives. While many other B2B sectors have evolved to put sales ahead of marketing, many MSPs are spending a lot on outbound strategies that yield minimal returns.
It’s like putting the cart on the back of the horse to rely solely on sales. Even the most skilled salespeople have a difficult time if they don’t have a consistent stream of leads. That’s why the most forward-thinking MSPs are now turning their focus to pay-per-click advertising to give MSPs as a more effective way to get leads already searching for the services they have to offer.
What makes PPC for MSPs so efficient?
PPC is a fantastic way to reach customers who are actively looking for services like managed IT support, helpdesk outsourcing, and cybersecurity. In contrast to cold outreach, which disrupts those who might not be able to respond, PPC captures demand as it’s happening.
MSPs are able to appear on the first page of Google, specialized LinkedIn feeds, and even YouTube videos for mid-sized and small business decision makers. This form of advertising doesn’t just drive visibility it draws leads from the market who are more likely to convert.
Return on investment can be tracked much more easily than traditional sales strategies. Instead of figuring out which calls may be destined to a particular place, you are able to be able to see precisely which ads are working as well as which keywords are generating the most results and what your real cost per lead is.
How Campaigns Can Fail if They Lack the right expertise
Making a profit from a PPC campaign isn’t as easy as boosting the post on Facebook post or selecting a handful of Google search terms. MSPs have a specific audience and bringing them to the forefront effectively requires industry-specific expertise. A well-trained MSP PPC company can make all the difference.
A MSP advertising agency that is qualified in the following:
Speak directly to business problems such as downtime security risks, downtime and insecure support.
Create an ad campaign closely aligned with MSP service and package.
Design landing pages that turn your interest into genuine inquiries.
Without this level of detail, PPC campaigns can quickly turn into costly experiments. If they are managed properly, they can be powerful engines of growth.
It’s better to focus on sales first, and marketing later.
Traditional thinking of investing in marketing prior to the hiring of salespeople is shifting. MSPs increasingly recognize that demand generation is the most important thing. If marketing is successful the sales team is able to spend less time looking for leads and spend more time closing.
PPC is an essential tool for generating warm leads. It is able to fill the top of the funnel with leads that are warm, which allows teams and the founders to concentrate on providing value instead of trying to find cold leads. Once there’s consistent inbound activity then it’s moment to increase sales team, not prior to.
MSPs can expand more efficiently using this marketing-driven model, while saving time and spending smarter. Most importantly it connects with today’s buyers who are already online.
Final Thoughts
If your MSP relies on outdated sales tactics, it’s time to look at the current situation and make a new assessment. There’s a smarter and sustainable method of moving forward. And it begins with reaching out to people who are looking for solutions.
Pay-per-click advertising for MSPs isn’t just about getting clicks; it’s about getting clients. With the help of a reputable MSP PPC agency, or MSP advertising company, you will be able to create a reliable flow of high-quality leads and break free from the unpredictable nature of cold outreach. Marketing is no longer an option and is now a fundamental activity.